This interactive ad unit was created to promote Lorena, a 4-part docuseries on Amazon Prime. The goal of the piece was to introduce a new generation to the story of Lorena and familiarize others through the use of design, creative storytelling and archival footage.
// Collaborated with copywriters and developers to bridge gaps in information. Image and archive research, project managment, art direction. Built in Celtra.
From Executive Producer Jordan Peele, this four-part docuseries investigates the events of 1993, where Lorena Bobbitt sliced off her husband's penis after years of abuse. John and Lorena Bobbitt's stories exploded into a 24-hour news cycle. She became a national joke, her suffering ignored by the male-dominated press.
![](https://freight.cargo.site/t/original/i/4cf910404c82d7a8a71f12cd4c505f1bda7e887c50e58b0634decd4d9dcfa3a9/01252019_amazon_lorena_1.png)
![](https://freight.cargo.site/t/original/i/ac3a4973c550c1f34f78322a3dc15c55a8d974e84d0234fb2d5df7cc1b5a4aec/01252019_amazon_lorena_2.png)
![](https://freight.cargo.site/t/original/i/bd172f2317f12c306d0c5aa3c4c66d72684c247c6b6a6d0b96236ec446f6d19a/01252019_amazon_lorena_3.png)
![](https://freight.cargo.site/t/original/i/16682d3161b230bc3a422d10836f4d19fa6480a30ea66ef43ae127d0d731a074/01252019_amazon_lorena_4.png)
![](https://freight.cargo.site/t/original/i/75d436231dd529ae9fc3c683a2b6718f8a52952cd2b593dd2fd459e2f30769eb/01252019_amazon_lorena_5.png)
![](https://freight.cargo.site/t/original/i/5079c18611de1302aa4f8ac8e4b1de1237ee5f85632d5e7d3e02a7579ca99a30/01252019_amazon_lorena_6.png)
![](https://freight.cargo.site/t/original/i/506a9ce813baa3439a8e26434854ae8460614b92e3402bfc9e4eeeafcf0b940c/01252019_amazon_lorena_7.png)
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A second design was created for mobile to ensure that the user would always have the best experience possible no matter what device they are on. Throughout the unit a user has the option of fast forwarding to the trailer and going directly to Amazon Prime to watch the series.