This interactive ad unit was created to promote Lorena, a 4-part docuseries on Amazon Prime. The goal of the piece was to introduce a new generation to the story of Lorena and familiarize others through the use of design, creative storytelling and archival footage.
From Executive Producer Jordan Peele, this four-part docuseries investigates the events of 1993, where Lorena Bobbitt sliced off her husband's penis after years of abuse. John and Lorena Bobbitt's stories exploded into a 24-hour news cycle. She became a national joke, her suffering ignored by the male-dominated press.
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A second design was created for mobile to ensure that the user would always have the best experience possible no matter what device they are on. Throughout the unit a user has the option of fast forwarding to the trailer and going directly to Amazon Prime to watch the series.